- On June 30, 2020
Before I founded Innovation Hacking Lab I used to have a software development company, our business was developing websites, mobile apps, e-commerce solutions, tailor-made software for businesses, and everything my clients asked us to develop.
The business was doing great but the truth is I hated it, I was not happy with what I was doing, and I believe the main reason behind the feeling was that every project we developed, failed as businesses or did not further use the solution we developed.
This situation put my business in a position where I needed to constantly find new clients and could not create a long term relationship with them.
I became really interested in understanding why that was happening, so I started to check the reasons those projects failed. First I reviewed the engineering side and I did not find a clear indication that the engineering had a problem. Then I started learning about the reasons why startups and new businesses fail and I discovered we were doing everything wrong.
The first time I heard about the idea of the Minimum Viable Product (MVP), which can help startups and businesses develop a smaller, working, sellable version of their ideas my mind was blown, we were developing full feature solutions without validating the business or the market.
This lead me to take the decision to stop developing software and start helping entrepreneurs design the right strategies, using frameworks and business methodologies that help them achieve their goals.
On my research for other’s findings on this matter, I found a great brain hack that I would like to share with you, I call it the Tech-less MVP and it has three simple steps that will allow you to uncover your core business, so you can focus on it.
First I would like you to Imagine your Minimum Viable Product. How does it look like? How does it work? How does it deliver value for your customers? What’s its shape and color?.
Now keep that idea in your mind and let’s move on to the next step, I would like you to imagine we live in a world where your company and only your company does not have access to current technology, internet, computer, mobile apps, or smartphones; everyone else has access to this, it’s just your company that is facing this challenge.
Finally I would like to ask you again, How does your Minimum Viable Product looks in this situation? How does it work? How can you deliver the same value for your customers?
Let’s put this in our minds with a real life example using a well-known successful business. Let’s imagine our company is Uber and we’re living in that imaginary world where our company doesn’t have access to current technology and let’s ask the same questions.
How does their Minimum Viable Product look like? We could think that if you were Uber’s founder, you could receive a phone call through your landline and someone would say “I need a pick up at this address and I need to go to that other address” and then you could say “Alright that’s going to cost you X amount of money, a drive will be there to pick you up shortly”, then you would write this information down and call a driver and say “Hey someone needs a pick up to go from that address to that place” then the driver would pick up that person and drive them to their destination.
Finally we would ask what’s Uber’s core business? and using this brain hack it’s easy to see that Uber’s core business is moving people from point A to point B.
If you apply this model to your own project you’ll discover your core business and when you find it, I strongly encourage you to start doing it, start selling, start moving forward.
Don’t wait for an app, don’t wait for a website, or any software solution, technology that doesn’t directly relate to your core business. Start selling your core business and then build the software that will allow you to scale your business.
Check my video on this idea: